What is video installation?
Video installation is is a form of art that combines video with installation art using a lot of the space in the environment around the audience to affect them. Popular ways to create digital media nowadays include project, monitor work and performance. To successfully pull off digital media to give it a really good look you only really need electricity and darkness, that is the simplicity behind it, the creativity of course is a lot more difficult on the other hand. The key technique to a digital installation is space, and a lot of it. This will mean that he or she of the audience can play an active role of the space around the installation almost making them feel like a character involved in the installation.
A very famous video installation artist is Bill Viola who was born january 25th 1951 in New York. Who has created many interesting installations but one i found particularly interesting is this one http://www.youtube.com/watch?v=zx5pRFQ2zgU im not sure what the actual meaning of this video is but i feel it could potentially be left to the viewer to decide. What fascinates me is how dark it looks but how blue the people in the video are, at one point they almost dont look like real humans at all. As the video goes on the woman looks to me like she is starting to pour sand from her hand which in the end turns out to be water? i really like the idea of this because to me it seems that they are getting washed down and whats left of them is who they really are. but many other people could watch this video and have a completely different interpretation of this piece which is why i like it so much. One of the techniques that Bill Viola uses is the ability to slowdown his video installation and lets it sink into the audience and connect deeply to it. Viola doesn’t use editing as a technique for his work, the only technique Viola really uses is his ability to put his work into super slow motion. I feel like Bill Viola’s work has a very dark and sinister feel to it and uses very limited colours but the colours he does use are very bright. I also feel like most of his work doesn’t have a right or wrong answer but instead manipulates your emotions and lets you think what you want to think about it.
An excellent example of video installation in a music video is David Bowie - Where are we now.
http://www.youtube.com/watch?v=QWtsV50_-p4 As you can see whilst watching this music video that Bowie’s body is fake and tiny, also you can notice that its not actually his head either but his face getting projected onto a black surface attached to this fake body. Also in the background is a projector getting images projected onto it which also links in with video installation. I did something like this with my production team earlier in the year where we were projected images we had collected and put together onto a blank backdrop behind a musician playing and singing. This gave the music video we made a really nice look and it also wasn’t just a music video of him singing, there was more to it because of the images going over him and in the background.
i believe the installation artist involved with the David Bowie music video is Tony Oursler, if you watch his other work on youtube you can definitely see the similarities between Oursler and the Bowie music video as a lot of them have the blank material getting faces projected onto it.
Tony Oursler was born in 157 in New York. He uses a varied amount of techniques for his video art, he first started off by using video tapes these also involved soundtracks, backgrounds and stop action animation.
As you can see, the loner is a very dark and strange video but also has movement, sound and a story to it.
Tony then moved onto using small video projectors, one of his main techniques would typically be using peoples faces onto the projector which would then show onto what he would want to put the faces on, like a dolls body for example.
Tony Oursler started working on his digital installation from the 1960s and is currently still working on it his most famous work is
Somerset Business Awards
Codes and conventions used in a promotional videos help appeal to their audience effectively. This can be anything from an interview that involves a person who has a big part of the company the video is being made for or a customer of the product the company is producing to the music and colour of the promotional video. These can be split into three different groups:
Technical (camera and shots)
Symbolic (clothing and colours)
Written and audio (music and text)
A promotional video should have a clear message and a specific audience so appropriate imagery and audio should be used.
Some of the codes and conventions used in a promotional video are
Interviews – Audiences do not like long informed sentences in information videos as they feel it drags out longer than it should, this is why a usual promotional video the script should be kept to a couple sentences at a time as well as being incredibly informative about their video.
Appearance – This is definitely important for a promotional video because the company will want to make themselves look well presentable and happy for the viewers watching the video.
Music – Music in a video should set the tone of the promotional product.
Shots – A problem with most promotional videos is that they repeat the same old shots for their video but if you vary your camera shots a lot throughout the whole duration of the product then by using a range of close ups to medium close ups to tracking and panning shots the video is going to look a lot more interesting for the viewers.
Transitions and titles – Using titles of the names of the interviewees that come up as the person comes on screen keeping it consistent throughout, as long as a promotional video does this then that will keep the crowd interested in the video.
Length – the length of a promotional video shouldn’t be to long to keep your audience bored but it also shouldn’t be to short to make your audience confused about what they are seeing and hearing.
Lighting – Lighting is a good technique to make the environment look more appealing to the eye so use of blondes and red heads during interviews will be a great way to boost the look of the visuals.
http://www.youtube.com/watch?v=jheJ0HXXooE This is a good example of a promotional video as it explains all of the codes and conventions above. Straight away as the video starts it has a bright orange background with some quirky texts introducing the company. As it kicks in to the video the music comes on that the audience can subtly enjoy. It has a number of extreme close ups of the company workers sketching out the car in its early stages and it also has company workers making the product so the viewers can see the workers making their product with a smile on their face. The colour of the promotional video is very bright and vibrant without side shots of the sky and other colourful backdrops to make the video more eye catching to the audience.
Editing – editing of the promotional video can be crucial either way you look at it, some customers might like a more slow paced advert but on the other hand a viewer might get more excited and feel the rush to buy it if the promotional video they are watching has a fast paced edit to it.
Good notes and videos for corporal promo videos:
Working to a brief for a client is vital. If it’s contractual it means the two companies are legally bound together and if the contract is broken for any reason legal action is likely to be taken. This means that all tasks on the contract have to be done otherwise you may face prosecution if you don’t proceed with the tasks outlined in the brief. Sticking to the requirements of a brief means you need to have the maturity, responsibility and respect to follow your clients requests and make them as happy as possible with your work, if you do this then they might follow you up with more jobs down the line.
When i started off with the Somerset Business Awards my group had been given the company’s Protomax Plastics and Red Berry to start off with, We were the only group to be given two company’s at the start because we were the only group that had 5 members, i think this was a lot of pressure on all of us as we felt we had to much work to be doing at one time for each company.
We all had our own parts to play in the group which all added up to completed projects, i had worked on the call sheets and equipment lists. I found these very easy to do as i have done these tasks for previous projects. What i did struggle on was when it came down to writing the report for Protomax, i struggled with this because i didn’t have any other report to use as a template but once i had done the Protomax report this then became easier for future reports me and any other group member had done.
The worst part about all of these SBA’s was that it sort of tore our group apart for a little bit and it split our group into two halves. I put this down to everyone being so stressed out and worried due to the up coming deadline and all the re edits coming back out for us we we just all drifted. This lead to me and Nai being given a group to do on our own which was the Somerset Community Foundation which was in the category for the Charity of the year award. We had arranged to go to Wincanton to the business to film on a Wednesday when the mini buses were running but Chris had decided to film with another group so we had to have Nai drive us there, she was really worried at first but we got there completely fine and didn’t find the travel difficult at all. We got to the centre they were held at and we had spoken to the man who we had been arranging everything with through email and he had sent us to a growing space centre they support through funding, It came as a bit of a shock to us as we weren’t actually allowed to film any of the young- young adults with disabilities, but this had really limited us to what we could actually film, we also were not allowed inside to film so when it came to filming the sound was a bit dodgy as there was wind in the background. The worst part about filming here was that the man we were interviewing didn’t even get told by Justin that we wanted to interview him so he was sort of annoyed and always in a rush helping around so we didn’t really get great footage and a big lack of cutaways in this area.
As we got back to the main centre of the Somerset Community Foundation we were asked to film this lady who worked there, she also didn’t know she was getting interviewed so didn’t really give as good answers as she possibly could, her office was also really dark so we didn’t use any of her footage at all in the final edit. The footage of the main interview with Justin went really well, the framing was really nice and there was no dead space in the shot and i think the sofa and the pillows gave it a really nice, professional look. The only problem we had was that we could only film him in such a big room that the sound has a really clear echo to it.
We then went to Myakka which went really well, The man who we interviewed there had done a good job, the sound was fine, but he kept saying ‘um’ which came a bit awkward during the editing process as it we had a very limited choice of what we could actually use during the editing of the project.
When it came to editing all of the footage together it became quite a difficult task. We had a lot of good footage but had to shorten it down to 30 seconds. One of the biggest problems was the footage of the interview we took at growing space, this was because we could only film outside and when we were looking back at the footage in the editing suite we noticed how windy the footage was and that we could hardly use any of it, this became a problem because there was a good amount of useful information on the charity. By resolving this problem we had sorted out the sound on the editing software and used the smallest bit of the clip we could that had the least wind in the background, it was a shame we couldn’t use much of it but what we did use still looked good.
Filming Justin seemed like it had gone well but when we had the footage in front of us we could hear how echoey the sound was, but i guess it looked okay at the fact he was in a big room which would look echoey as it was, so it didn’t look silly by having him in a really tiny room with the echo in the background so that was a lucky escape.
I think one of the most annoying problems we had was when the mic got banged just as justin stopped speaking, this was annoying because there was just a really off putting out of place pop during the interview, we asked alan for help on this problem and he sorted it out perfectly for us taking away the popping sound completely by lowering that specific bit of sound out.
Overall i think the Sba’s went well, there was some slight ups and downs but nothing that didn’t get sorted, i think considering me and nai had to do a whole shoot and edit for the Somerset Community Foundation with just the two of us we done a really good job of it by being mature and trying to avoid all obvious problems we could have, i am proud that the business came 2nd place and they deserved it. The only thing i would of changed would have been maybe trying to speak to the whole group a bit more and discussed what problems everyone had with each other rather than everyone have that awkward tension with each other during the sbas because its not what anyone needed but its over now and were still all friends so I’m glad everything is sorted.
Taylor Topham music video
This is the style we were going for Taylor is on the right.
Following the crowd music video evaluation
Me and my group started off looking for individual artists around the internet who would be willing to let us have permission to film them a music video. So as we were searching the web Jess mentioned that she knew a very high profiled local band which would let us film them in the studio and create a music video for us. This had got each and every one of us very excited and really up for the project. The band were called Show it off and the song by them we were going to use was called Dance all night. As we were sure we had this band for certain to be our clients we started on the pre-production work early to try and make their music video to the best of our ability for them. One day though when we got into college Jess had told us that the band had split up and we could not use them anymore. This knocked all of our confidence and work levels down to 0. We had the idea of a love interest between a girl in the crowd and the musician who was playing in the band but this plan had now failed as the band weren’t together and all our work seemed pointless.
As we were just about to give up as we couldn’t find any artists we found a singer from Bridgwater College called Taylor Topham. This was great news for us and a lot easier than having a band from Weston, we immediately got in touch with him and he agreed to the music video and was really helpful. He came in when he could and the fact he was also a Bridgwater College was a lot easier for us because this meant we could film on our breaks and be within a short distance of each other. As Taylor Topham is a solo artist and his song is self written we decided to go for an idea that we got from a music video from a famous artist called Matt Nathanson. The basic outline of his music video is him in front of a projector playing on his guitar and singing whilst there are images being projected onto him and it gives off a really fantastic look. We decided to go for this look and have Taylor wear a white t shirt come in. This made it easier for us to project footage onto him.
The footage we were projecting onto him was the story of a boy and girl who clearly fell out of love because the girl was more interested in following the crowd and it happened to be the wrong crowd which lead the boy and girl to fall out of love. What i love about this footage is that some of it is found footage and it looks really jumpy and flickery but it gives it a really unique look. We also added lyrics on part of the footage that come up as Taylor is singing which makes the audience feel more closer to the singer i feel.
There’s a really nice bit where in the song Taylor sings about being clear and then as he sings this on his t shirt a water drop falls into water and bounces back up and fades away. This was a great shot i think.
When it came to the editing the footage into final cut i did struggle with matching the music with the footage because we used DV X’s without sound so when it came to editing the music together it was hard because we had to lip read what Taylor was singing and when he was playing guitar we had to get all the movement correct.
I think our footage says a lot about the song because we have a lot of shots where there are days turning into nights and nights turning into days, and a caterpillar turning into a cocoon which evolves into a butterfly, this represents change and following a routine, which is what the music video is all about. The end of the song Taylor sings ‘following the crowd’ and as he sings this the shot of a big crowd of kids at a party dancing together comes up. I think its good because our shots actually make sense with the song and the meaning of it and it doesn’t just look like a piece of scrambled up mess that the viewers wouldn’t be able to work out what the story was.
To film in the studio we had to book it out and we had originally planned for a wednesday because that was a day when Taylor was free but it turns out the studio was only free for an hour which was a bit of a nightmare. So we did it on a friday for three hours, We set the white projector up with the two DV X’s and one SD60. Throughout the music video you will see Taylor sat down surrounded by tea light candles on the floor, for this we had to have Jake supervise us for health and safety issues, it was worth it though because it’s a great shot and we could do a lot with it. It’s also a good filler when we didn’t want shots of Taylor standing up in front of the projector.
Overall i think it was a great project and we worked really really well together, we had some ups and downs and it was a dodgy start but we managed to get through it happier than ever, if not happier than what we would have been if we had Show it off.
http://www.youtube.com/watch?v=6zvEr7Jpt-4 - Taylor Topham music video.
Contractual, ethical and legal are similar because if you are under a contract and break it then that becomes an illegal act which makes you unethical, but on the rare occasion it could be very ethical. For example, if you are in a production and you leave because you feel that the health and safety on set is not quite up to standards and you decide to get up and walk away then that decision would not be considered as an unethical decision but more so an ethical decision.
Ethics is moral choices that a person decides whether to be right or wrong. An obligation is the act of action to which a person or company is legally bound, this could be in duty of showing a good attitude to people to learn from your ways to set a good standard or it could be some sort of rules that you are obligated to follow for example a contract or some type of rule. A good example of an ethical obligation within the television and film industry would be airing certain television programs on at certain times of the day and night to suit the right audience. For example, a kids program would be on just after 3 o’clock when the children leave school and not at night time when most children are asleep, or the other way round it would be an unethical choice to put on a adult television program that contains swearing, use of drugs, sex and alcohol on at 3 o’clock for the children getting home. This is why the water shed was created as a lot of big media companies had the ethical obligations to air the correct programs on television at the correct time.
A code of practice is written guidelines issued by an official body or a professional association to its members to help them comply with its ethical standards. http://www.businessdictionary.com/definition/code-of-practice.html
The purpose of music Videos
There are many different purposes to a music video but the main purpose of a music video is promotion. This can be from the promotion of a song, band, album, tour, lifestyle or the promotion of image. All this promotion leads to the artists/band getting money out of their fans and hopefully getting new fans. Every time you hear a song on a radio the band/artist and record company will receive royalties. (money) So if the artist/band decide to add a visual element to their song and make a music video this will then mean that the musicians and record companies will get royalties from all the music channels. which means more money! The more plays a music video will get on a music channel will mean it will get a lot more fans and followers. Sometimes musicians will make Dvd’s of their live performances, this means more sales and money. The band Airborne Toxic Event made a dvd of their live performance and advertised it, this is the movie poster
Sometimes collections of music will come out as well of all of the musicians work over the years of their career, this will often be very expensive. For example The Beatles have a cd boxset collection for sale which is going for way over £100.
There are many codes and conventions in a music video, here are some examples:
In-concert - This is multi-camera filming of a band on stage giving a life performance but it might not actually be ‘live’ it will look live but the song will be getting over played the visual performance, an example of this is Passion pit - sleepyhead
Interpretive - This is where a music video visually will go with the meaning of the song and reflect on the lyrics. A really interesting example of this is the music video ‘run’ by Matt Nathanson. In the music video there’s a projector with the lyrics on it and in front of the project will be objects/people representing and refelcting these lyrics.
As you can see there’s a woman undoing her dress and the lyrics are coming up on her naked back ‘i wanna watch you undress’.
Another example in this same music video is when the lead singer sings the lyrics ‘run right into you’ visually this comes up on the screen.
Narrative - Is a music video visually telling a story in the video. This is a good way for the viewers to get dragged into the music video and get their attention into the song. A good music video that tells a story really well with the lyrics and visuals is Sometime Around Midnight by the Airborne Toxic Event.